To usefully understand how to improve your user experience, you need to understand the customer journey. How long do your customers spend on your site? Do they look at many pages and come back often? Do they search and what are they looking for? Do they find it? Does your site deliver true usability? Is the customer’s journey intuitive or confused, disorganised, tortured even?
You need to understand the whole online customer journey towards your brand and beyond if you are going to develop a fully immersive customer experience. How did they arrive at your site and where did they go afterwards? What do you do with this information?
ECLAT MEDIA SOLUTIONS brings this consumer behaviour insight together with the technological capabilities of your digital space and develops user experiences that improve performance. By setting objectives at both the user and business levels we can create an intuitive digital space that enhances the user experience while outperforming across all business metrics.